Network design, decided first
Network is the decision agencies make last and should make first. Every account behind one connection is permanently linked to every other account behind it, and retrofitting network separation onto a built rack is slower and more expensive than planning it.
The three options
| Option | Separation | Cost | Suits |
|---|---|---|---|
| Shared connection | None. One IP for everything. | Lowest | Very small fleets only |
| Mobile proxies by group | Per group of devices | Middle | Most agency fleets |
| SIM per phone | Per device | Highest | High value accounts |
Grouping is the real design decision
If you use proxies, how you group devices decides what a bad group costs you. Grouping by creator means one compromised group takes out one creator's traffic. Grouping randomly across creators means every creator loses a slice, which is usually preferable because no single creator goes dark.
Whatever you choose, record it, because when bans concentrate they concentrate inside a group, and the grouping is how you find the cause rather than guessing.
Mixed designs
Most mature fleets are mixed: SIMs on the devices running the accounts that matter most, proxies across the rest. Treating every device identically is simpler and wastes money at one end while under protecting the other.
What not to do
- Do not buy hardware before deciding this.
- Do not put every phone behind the office line because it is already there.
- Do not change grouping constantly, because then your ban data means nothing.
Let us build your fleet.
Tell us how many creators you run and how you get traffic today. We will show you the system running on a real fleet and tell you honestly which setup fits, or whether it fits at all. Every build is scoped and quoted around your agency.
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