Feeding the fleet
A fleet does not create content, it distributes it. Fifty phones at three accounts and three posts a day is around 450 posts daily, and the agencies that stall are almost always the ones that built capacity they could not feed.
The arithmetic
| Phones | Accounts | Posts per day | Posts per month |
|---|---|---|---|
| 20 | 60 | 180 | ~5,400 |
| 50 | 150 | 450 | ~13,500 |
| 100 | 300 | 900 | ~27,000 |
You cannot simply post the same file everywhere
Identical files across many accounts are matchable, and matching is cheap for a platform to do. Variation has to be real: different crops, different openings, different audio, different captions, different posting times. Variation that is mechanical, such as the same file with a one pixel difference, is not variation.
Where the volume comes from
- Creator libraries. The existing back catalogue, re-cut rather than reposted.
- Per creator shoots scheduled against fleet capacity rather than against intuition.
- Editors producing variants from source material, which is a different job from producing originals and much cheaper per output.
Plan it before the fleet, not after
The worst sequence is building distribution capacity and then discovering the content pipeline cannot fill it, because you are now paying for idle capacity while building the thing you should have built first. Content throughput against fleet capacity is the single number to track in month one.
Let us build your fleet.
Tell us how many creators you run and how you get traffic today. We will show you the system running on a real fleet and tell you honestly which setup fits, or whether it fits at all. Every build is scoped and quoted around your agency.
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