The operating manual
Everything an agency needs to run a device farm day to day: daily checks, weekly reviews, monthly decisions, and the numbers that actually tell you whether it is working.
Reviewed by John Carroll ยท Updated 7 October 2026
Running a farm is not a technical job once it is built. It is an operating rhythm, and the agencies that do well have a boring one.
Daily, five minutes
- Fleet health score. Offline phones, faults, failed jobs in the last 24 hours.
- Posts attempted against posts completed. The gap is the thing, not the total.
- New bans since yesterday, and whether replacements are already warming.
Weekly, thirty minutes
- Ban rate by network group. Concentration here is the most common finding.
- Ban rate by creation cohort. Tells you whether a change you made helped.
- Content throughput against fleet capacity. Idle capacity is money.
- Any phone appearing repeatedly in failure logs. Usually a chip or a thermal position.
Monthly, the decisions
- Expand, hold or rebalance. Expand only if ban rate is stable and content supply is ahead of capacity.
- Retire persistently low reach accounts rather than continuing to feed them.
- Review scoped access against who actually still works here.
- Compare the month against the manual baseline you recorded before migrating.
The four numbers that matter
| Completion rate | Posts completed divided by posts attempted. Below the high nineties means something is broken. |
| Ban rate | Accounts lost per hundred per month. Only meaningful compared against your own baseline. |
| Slot occupancy | Share of slots holding a live account. This is your true capacity, not phone count. |
| Content ratio | Posts available divided by posts the fleet could make. Below one, you are paying for idle capacity. |
What not to track
Followers and engagement on traffic accounts. They are not the product. Clicks reaching the destination are, and everything upstream is a means to that.
Let us build your fleet.
Tell us how many creators you run and how you get traffic today. We will show you the system running on a real fleet and tell you honestly which setup fits, or whether it fits at all. Every build is scoped and quoted around your agency.
Message us on WhatsApp TelegramNo card needed to talk. No countdown timer. If it is not a fit, we will say so.