How often should physical-therapy post across many Instagram accounts?

Physical-therapy scales Instagram by running many accounts, not one: a fleet of real iPhones that runs dozens of accounts every day — posting, warming, and replacing any that get flagged — all from one dashboard. Because PT is local and outcome-led, and one account reaches few of the people searching for relief, spread

TIDE · Updated 30 October 2026

For local businesss, the bind is concrete: one account barely reaches your own town, let alone the next one over. Physical-therapy is where it shows up first — PT is local and outcome-led, and one account reaches few of the people searching for relief.

The physical-therapy playbook, start to scale

Begin with the exercise, recovery and result content you already make. The reason one account won't cut it: PT is local and outcome-led, and one account reaches few of the people searching for relief.

Spread across pockets

Route genuine variations to accounts by pocket — sports, ortho, post-surgery, pelvic, neuro, geriatric — on real iPhones that post daily and self-heal when flagged. A recovery transformation that would book patients reaches your current followers only.

Scale on what wins

Double down where the signal is strong, add phones for more reach, and watch new-patient bookings per week improve. A fleet of real iPhones that runs dozens of accounts every day — posting, warming, and replacing any that get flagged — all from one dashboard.