How many phones does my agency need?
Work backwards from posts per day. Phones equals target daily posts divided by accounts per phone divided by posts per account. At three and three, each phone produces about nine posts a day.
Reviewed by John Carroll ยท Updated 7 October 2026
Size the fleet from output, not from budget.
The formula. Phones = target posts per day / 3 accounts / 3 posts. Each phone produces roughly nine posts a day at standard settings.
| Target posts per day | Phones | Accounts |
|---|---|---|
| 180 | 20 | 60 |
| 450 | 50 | 150 |
| 900 | 100 | 300 |
| 1,800 | 200 | 600 |
Then check the real constraint
Can you supply content for that many posts a day? This is where most sizing exercises fall apart. A fleet is distribution capacity, and capacity you cannot feed is capacity you are paying to keep idle.
Start smaller than the arithmetic suggests and expand in stages, because ban rate can only be measured by running and a wrong configuration at two hundred phones costs two hundred phones worth of accounts.
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Tell us how many creators you run and how you get traffic today. We will show you the system running on a real fleet and tell you honestly which setup fits, or whether it fits at all. Every build is scoped and quoted around your agency.
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